Lecture 8 - Communication and Mass Media

Lecture 8

Communication and Mass Media

"In the matter of layout forget art at the start and use horse-sense.  The printing-designer’s whole duty is to make a clear presentation of the message - to get the important statements forward and the minor parts placed so that they will not be overlooked.  This calls for an exercise of common sense and a faculty for analysis rather than for art"

"Whatever the information transmitted, it must,ethically and culturally, reflect its responsibility

to society"

After the lecture, what does communication and mass media mean to me?

• if we strip the phrase to the bare minimum, it is: communicating to the public on a large scale, using media that is sympathetic to the topic at hand
• there are various ways in which mass communication and media are achieved, and not necessarily the mainstream ways you would imagine!
• mass media encompasses every aspect of communication, whether it be illustration, animation, advertising etc.
• pamphlets, bar mats, adverts, radio, tv, internet, billboards. all sail under the flag of mass media.
• the barriers between graphic design, and all principles of art are being increasingly hard to notice.
• it relates to all the other lectures i have attended but it explores the content in a more sympathetic approach.

this lecture was hard to get my head around but overall it was very entertaining, it made me think about the link between all disciplines of art, and how they can merge to communicate through mass media, but also how they stand alone to achieve this.