Lecture 2 - Type Production & Distribution

Lecture 2

Type Production & Distribution

"Type is what language looks like"

"Typography is the raft of endowing human language with a durable visual form."

After the lecture, What does Type production and distribution mean to me?

• There is so much to take into account when it comes to type
• Every single character has deep analysis that describe a formula which makes it so appealing
• There are more tricks that meat the eye when it comes to type, such as when the brain can read a text even though the letters in the word are completely scrambled leaving only the first and last letter in the right position, even though it looks like a foreign language, our brains decipher this in a very clever way, it recognizes what word it is just from what letters it contains in a split second
• the definition is: 

1. The art and technique of printing with movable type.

2. The composition of printed material from movable type.

3. The arrangement and appearance of printed matter.

• the technology has developed so much since the early machines that used huge letter blocks to print characters.
• using type can make the difference between a sale and not
• we spend our whole lives using words, and if type can improve our words then the use of type can improve our lives.

There are several things that I have taken from this lecture, such as, that type is a modernist obsession.

And the theory that Type is what language 'Looks' like, I always struggled getting the right type but I think it has opened my eyes to certain possibilities.