Lecture 1

Visual Literacy - The Language of Design 

"We need to effectively communicate ideas, concepts and content to a range of ideas using a range of context"

"We solve problems of communication through type, image and/or motion"

After the lecture, what is Visual Communication to me?

• sending/ receiving messages using images and/or type.
• the content of the message is effected by the target audience, method and media.

And what is Visual Literacy to me?

• the act of interpreting someone obscure/abstract images to understand the meaning.
• The lecture presentation had a great quote saying "Visual Literacy is giving the idea that images can be read"
• its a way of (as a community) defining what certain symbols mean
• semiotics: the study of symbols

The things i have learnt and will take away from this lecture is the way that everyday symbols are taken for granted and the use of semiotics could easily be used in any work to get across a meaning with more effectiveness.